Camilla & Braveheart

Building a strong foundation between kids and horses

Hi there,
Thank you for visiting my site. My name is Camilla and I am the founder of HorseMama ApS and an expert in horsemanship and equine massage therapy. In my work, I focus on the development of strong, empathetic relationships between horses and their handlers and on the physical and mental wellbeing of horses.

At an equine event in 2019 a young girl came up to me and said: ”I really want to understand the pony I ride at riding school better”. She was very sad, because she did not understand his behaviour. From that day on, I knew that I wanted to help children and young people understand horses better. My friend Mette had done a lot of drawings of my horse Braveheart – and meeting that little girl and Mette’s drawings gave me the inspiration for my concept SMILE Horsemanship and Braveheart’s World.

Teaching kids to SMILE


I have created a unique approach to horsemanship called SMILE, which stands for SEE, MIND, INSPIRE, LISTEN and EASE. This method encourages people, especially children, to be mindful and intuitive when interacting with horses. The SMILE framework is designed to promote mutual respect, empathy, and effective communication between humans and horses.

I have written several books on SMILE Horsemanship in Danish and in 2024 the first English book, ‘Braveheart in paradise’, was published. The book teaches children about horsemanship in an engaging and accessible way. It combines storytelling with practical advice on how to interact with horses, making it suitable for both children and their parents.

Braveheart in paradise

I always emphasize the importance of understanding and responding to horses’ physical and emotional cues, ensuring their well-being, and fostering a bond based on trust and respect.

Camilla Jacobs

Start your SMILE journey today